HP C500 PageWide

Leading a strategic project to enter an entirely new market.
The target segment had its own distinct requirements, terminology, ecosystem players, and decision dynamics. This made it critical to first understand the landscape in depth before any positioning could be defined.

Conducting detailed market research.
I mapped key buyer profiles, defined use cases, and estimated market size. From there, I worked with internal stakeholders to shape a solution offering that addressed the specific needs and expectations of this market.

Supporting internal decision-making and external communications

I built financial models and developed a go-to-market plan. This included a communication strategy aligned with industry language and buyer priorities, as well as sales tools for business development teams entering this space.

Outcome: a compelling offering positioned for a multi-billion dollar market.

The company was able to confidently launch in a space that had previously been out of reach—now with a clear value proposition, credible financial plan, and market-ready messaging