Commercial Printer For Soft Signage

Researching a new market opportunity in textile-based signage
Evaluated the business viability and defined a path to expansion. The work involved exploring how different print technologies could be adapted for fabric signage applications with their unique material, finishing, and durability requirements.

Engaging with Stakeholders from across the ecosystem,
combining direct feedback with qualitative interviews and quantitative industry data. This holistic view surfaced both demand-side expectations and technical limitations.

Evaluationg a potential strategic partnership or merger
with a company offering complementary technology. I assessed technology compatibility, market overlap, and the potential for joint value creation.

Outcome: A valuable strategic recommendation 

Outlining key customer needs, competitive gaps, and a staged market entry plan leveraging the company’s existing technology base, while addressing technical adaptation needs to serve adjacent textile signage segments.